About Us


A Different Kind of Firm

Our Mission

Transform our clients leveraging traditional and emerging platforms

Our Vision

Create a highly-energized group of self-actualized professionals which possess unique individual talents to stand strong alone and better as a team

Our Mantra

Family comes first, clients are king, we take great care of our people

"Allata" Meaning & Origin

Our name is derived from the Alata species of bamboo. Alata is a hearty species, which grows in many climates across North America. We decided to model our firm after bamboo, because it is highly networked, yet each stalk can be individually distinguished. Bamboo is renewable, sustainable, structurally stronger than steel, and grows faster than any other plant on earth.

Our Values


Honor our commitments to our clients & people – we do what we say



No posturing, no hidden agendas. We engage our clients in our thought process. We present hard truths as bad news ages poorly


Family & Fun

Family comes first, and we must have fun. Life is too short to work with clients, employees, or partners who don’t share our values


Client Success

We exist to serve our clients. It is our job to partner with them, tell them the truth, and respectfully guide them toward success



Provide a structure for Allata professionals to reach their highest potential for their family, our clients, and themselves


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Matt Rosen - CEO

Matt Rosen is the Founder and CEO of Allata. Matt has spent the last 18 years building high performance teams and consulting organizations in the DFW Metroplex. Prior to starting Allata in 2016, he served as a Vice President at Pariveda Solutions for 7 years, where he built long lasting relationships with enterprise clients and oversaw the successful delivery of many complex engagements for his clients. Matt co-founded the DFW IT Roundtable, a group of high integrity IT professionals which serve many clients and non-profit organizations in DFW. Matt is father of two beautiful girls, loves competing in triathlons, and travels to fun and interesting places with his wife whenever they can sneak away.

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Phil Leary - Vice President

Phil Leary is Vice President and runs the Allata Boise development center. He has over 20 years of technology and strategy consulting experience spanning the healthcare, financial services, manufacturing, and retail industries. He has led global services organizations, founded three service firms, and has delivered complex projects in custom software development, enterprise resource planning, integration, and compliance technologies. Phil has held consulting and education management roles at Pariveda Solutions, Perficient, Software AG, and webMethods. He grew up in consulting at Deloitte and Price Waterhouse, and prior to consulting worked in technology in the healthcare and transportation industries. During his time away from the office, Phil enjoys working out and outdoor adventures with his wife, two sons, and three dogs.

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Anant Jain - Vice President

Anant Jain is a Vice President for Allata and is based in Dallas/Fort Worth. Over the past 18 years he has helped global fortune 1000 companies with supply chain, operations and business process problems spanning several discrete manufacturing industries such as automotive / industrial, consumer goods, hi-tech, semi-conductor and metals. Anant has grown up in consulting at i2 technologies and KPMG where he was responsible for supply chain planning solutions and services focusing on sales & operations planning, material, capacity and inventory management as well as integrated business planning. Most recently Anant held leadership positions at MedAssets managing their supply chain solutions and services and at JCPenney delivering their supply chain strategy. When he is not in the office Anant enjoys exercising and travelling with his wife and son.

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Justin Shannon - Principal

Justin Shannon is a Senior Principal based in Dallas / Ft. Worth with over 13 years of IT and strategy consulting experience. His experience crosses a range of industries including, retail, distribution, cosmetics, and energy. Over the last 6 years he’s had a heavy focus bridging the gap between Digital Marketing and IT organizations to implement enterprise eCommerce solutions for both B2C and B2B consumers. This work allowed his clients to implement enhanced omnichannel customer experiences, increase enterprise operational efficiencies, and improve internal program management needed for a successful IT implementation. During his time away from the office, Justin enjoys any activities that get him outdoors including running, hiking, and biking.

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David Romeo - Principal

David Romeo is a Principal for Allata and is based in Dallas/Forth Worth. He has spent the last 8 years providing technology solutions and architecture in a variety of industries, including retail, healthcare, financial services, and logistics. Prior to Allata, David was a Senior Manager at Pariveda Solutions where he was responsible for project delivery, solution architecture and thought leadership. David’s passion in technology includes Cloud Architecture, Identity and SSO, MicroServices, event driven systems, and dabbling in various front-end JavaScript frameworks. David is a soon to be parent with his loving wife and enjoys golfing in his time away.

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Jeff Davis - Principal

Jeff Davis is a Principal based in Dallas / Ft. Worth with over 20 years of experience in software development, IT operations and consulting. Over this time he has provided leadership in systems architecture, custom application development and data integration in banking, finance and healthcare domains. His professional passion is in the development and leadership of high-power teams and individuals. When not in the office, Jeff enjoys time with his family, songwriting and endurance sports.

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Brett Grosvenor - Principal

Brett Grosvenor is a Principal for Allata and resides in Abilene, TX. Brett has over 10 years of experience delivering custom software solutions for a variety of industries with a primary focus on full-stack web development. Prior to Allata, Brett was a Senior Manager at Pariveda Solutions where he led multiple high-performing teams throughout the entire Software Development Life Cycle. Brett is an avid golfer, die-hard Texas Rangers fan, and loves spending time with his wife, young son, and numerous pets.

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