About Us


A Different Kind of Firm

Our Mission

We inspire our clients to achieve their most strategic goals. We focus on knowing your business and seek long-term relationships based on active listening, uncompromising delivery, and personal accountability.

Our Vision

Create a highly-energized group of self-actualized professionals which possess unique individual talents to stand strong alone and better as a team.

Our Mantra

Family comes first. Clients are king. We take great care of our people.

"Allata" Meaning & Origin

Our name is derived from the Alata species of bamboo. Alata is a hearty species, which grows in many climates across North America. We decided to model our firm after bamboo, because it is highly networked, yet each stalk can be individually distinguished. Bamboo is renewable, sustainable, structurally stronger than steel, and grows faster than any other plant on earth.

Our Values



 Honor our commitments to our clients, people, and communities – no matter what it takes



No posturing, no hidden agendas. We engage our clients in our thought process. We present hard truths as bad news ages poorly.


Family & Fun

Family comes first, and we must have fun. Life is too short to work with clients, employees, or partners who don’t share our values.


Client Success

We exist to serve our clients. It is our job to partner with them, tell them the truth, and inspire them toward success.



Provide a structure for Allata professionals to reach their highest potential for their family, our clients, and themselves


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Matt Rosen - CEO

Matt Rosen is the Founder and CEO of Allata. Matt has spent the last 18 years building high performance teams and consulting organizations in the DFW Metroplex. Prior to starting Allata in 2016, he served as a Vice President at Pariveda Solutions for 7 years, where he built long lasting relationships with enterprise clients and oversaw the successful delivery of many complex engagements for his clients. Matt co-founded the DFW IT Roundtable, a group of high integrity IT professionals which serve many clients and non-profit organizations in DFW. Matt is father of two beautiful girls, loves competing in triathlons, and travels to fun and interesting places with his wife whenever they can sneak away.

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Phil Leary - Senior Vice President

Phil Leary is Office Managing Vice President for our Boise office. He has over 20 years of technology and strategy consulting experience spanning the healthcare, financial services, manufacturing, and retail industries. He has led global services organizations, founded three service firms, and has delivered complex projects in custom software development, enterprise resource planning, integration, and compliance technologies. Phil has held consulting and education management roles at Pariveda Solutions, Perficient, Software AG, and webMethods. He grew up in consulting at Deloitte and Price Waterhouse, and prior to consulting worked in technology in the healthcare and transportation industries. During his time away from the office, Phil enjoys working out and outdoor adventures with his wife, two sons, and three dogs.

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Trish Webb - Senior Vice President

Trish Webb is Office Managing Vice President for our Dallas office. She brings 20+ years of industry experience in IT strategic planning, implementing process improvements, leading transformational programs, and delivering software to customers and employees. She is passionate about building meaningful relationships, evaluating challenging business problems and delivering high value solutions. Trish is also committed to mentorship and people development within and outside of the firm. When not in the office, Trish enjoys spending time with her husband and two children. Her hobbies include skiing, boating, paddle boarding, reading about nutrition and benefits of organic foods.

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Rush Weston - Vice President

Rush Weston is Office Managing Vice President for our Phoenix office. He has spent over 20 years as a CIO, during which time he implemented several large scale systems. He has a track record of delivering complex projects on time and on budget. Rush quickly understands a business and the core processes and technologies that support the business. When he is not solving problems for a client, Rush and his wife enjoy outdoor activities, such as hiking, fishing and sailing. Rush is also a beekeeper and rescues bee hives.

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Eric Jenson - Vice President

Eric Jenson is a Vice President based in our Dallas office, offering 25+ years of IT leadership and management experience. Eric is a cross-functional leader well versed in creating and implementing technology applications, creating and executing strategic plans, and leading global IT teams. He implemented a CRM platform customized for over 5,000 global sales reps, managed global support & development teams, and led a digital project modernizing websites and migrating 10,000+ global content pages to a new content management system. During Eric’s off time, he likes to wind down hunting, fishing, ranching, or just hanging out with his wife, son & daughter.

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Justin Shannon - Senior Principal

Justin Shannon is a Senior Principal based in Dallas / Ft. Worth with over 13 years of IT and strategy consulting experience. His experience crosses a range of industries including, retail, distribution, cosmetics, and energy. Over the last 6 years he’s had a heavy focus bridging the gap between Digital Marketing and IT organizations to implement enterprise eCommerce solutions for both B2C and B2B consumers. This work allowed his clients to implement enhanced omnichannel customer experiences, increase enterprise operational efficiencies, and improve internal program management needed for a successful IT implementation. During his time away from the office, Justin enjoys any activities that get him outdoors including running, hiking, and biking.

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Laura Hagan - Senior Principal

Laura Hagan is a Senior Principal and is based in Dallas/Fort Worth. She has over 20 years of industry and technology consulting experience including portfolio management, program management, IT strategy, solutions architecture, custom development, and product management. Laura is passionate about business systems planning, providing creative solutions for her customers, and defining project delivery best practices. During her time away from the office, Laura enjoys boating, wake surfing, yoga, skiing, hiking, the arts and international travel.

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David Romeo - Senior Principal

David Romeo is a Senior Principal for Allata and is based in Dallas/Forth Worth. He has spent the last 10 years providing technology solutions and architecture in a variety of industries, including retail, healthcare, financial services, and logistics. Prior to Allata, David was a Senior Manager at Pariveda Solutions where he was responsible for project delivery, solution architecture and thought leadership. David’s passion in technology includes Cloud Architecture, Identity and SSO, MicroServices and event driven systems. David has a daughter with his loving wife and enjoys golfing in his time away.

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Michael McDaniel - Principal

Michael McDaniel is a Principal in Allata's Boise office. He is responsible for the day-to-day operation of our Boise development center. For the past 19 years, Michael has worked in all aspects of custom application development from planning through testing and support. He has worked in multiple industries including; computer hardware, government, and healthcare. Michael has worked as a staff developer, contractor, and as a consultant which allows him unique insight into the complexities of managing software development. In his spare time, Michael enjoys playing hockey, softball, golf, and being with family.

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Brett Grosvenor - Principal

Brett Grosvenor is a Principal for Allata and resides in Abilene, TX. Brett has over 10 years of experience delivering custom software solutions for a variety of industries with a primary focus on full-stack web development. Prior to Allata, Brett was a Senior Manager at Pariveda Solutions where he led multiple high-performing teams throughout the entire Software Development Life Cycle. Brett is an avid golfer, die-hard Texas Rangers fan, and loves spending time with his wife, young son, and numerous pets.

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Anant Jain - Supply Chain Advisor

Anant Jain is a Supply Chain Advisor for Allata and is based in Dallas/Fort Worth. Over the past 18 years he has helped global fortune 1000 companies with supply chain, operations and business process problems spanning several discrete manufacturing industries such as automotive / industrial, consumer goods, hi-tech, semi-conductor and metals. Anant has grown up in consulting at i2 technologies and KPMG where he was responsible for supply chain planning solutions and services focusing on sales & operations planning, material, capacity and inventory management as well as integrated business planning. Most recently Anant held leadership positions at MedAssets managing their supply chain solutions and services and at JCPenney delivering their supply chain strategy. When he is not in the office Anant enjoys exercising and travelling with his wife and son.

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