College Football Fundraising Company

Transforming College Football Fundraising Through Digital Innovation

When a successful entrepreneur approached Allata with a vision to revolutionize college football fundraising, he sought to address the financial challenges athletic departments face due to NIL regulations. Through AI-enhanced research and a collaborative approach, we developed a validated product strategy for a platform enabling real-time donations during games. This innovative solution not only engages passionate fans but also provides a scalable roadmap for launch, reducing risks and maximizing ROI for the 2025 football season.

Services

Industry

Travel Hospitality and Entertainment

OUTCOME

Fresh Perspective Meets Digital Expertise

Allata partnered with a visionary entrepreneur to create a groundbreaking platform enabling real-time donations during college football games. By leveraging AI-enhanced research and strategic planning, we transformed his concept into a validated digital product strategy, addressing $22M budget gaps caused by NIL regulations.

Validated product strategy with a focus on user engagement and scalability.
AI-enhanced research to accelerate insights and reduce risks.
Clear roadmap for a 2025 launch, ensuring alignment with market needs.

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THE CHALLENGE

Navigating Complexities in College Football Fundraising

The client, a successful entrepreneur, identified a unique opportunity to leverage the passion of college football fans to address the $22M budget gaps caused by NIL regulations. However, as a first-time digital product founder, he faced several challenges:

Key challenges:

Market Research Findings: Validated that fans showed resistance to general university fundraising but demonstrated strong interest in supporting specific teams and players, informing targeted donation strategy.
Technical & Regulatory Hurdles: Addressed complex real-time data integration requirements and multi-school scalability while carefully navigating NIL (Name, Image, Likeness) and fundraising regulatory compliance.
Organizational Constraints: Mitigated client’s limited experience in launching digital products, preventing potential $1M+ in wasted development costs through proper validation and planning.
Stakeholder Complexity: Developed strategies to manage diverse stakeholder environment spanning universities, athletic departments, and fans while ensuring scalable architecture to support multiple teams and sports.

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the solution

AI-Driven Strategy for a Scalable MVP

Allata conducted a comprehensive Discovery and Define phase, leveraging AI to accelerate research and synthesize market insights. Collaborating closely with the client, we developed a Minimum Viable Product (MVP) strategy that balanced immediate launch needs with long-term scalability.

Key deliverables:

Validated Product Strategy & UX Design: Delivered comprehensive user experience design with AI-enhanced research capabilities for faster, data-driven decision-making.
High-Fidelity Wireframes: Created detailed wireframes for core game-day features with a clear MVP feature set focused on pre, during, and post-game donation workflows.
Technical Architecture Recommendations: Designed flexible architecture supporting real-time data integration and rapid partner/team additions to accommodate growth.
Strategic Roadmap: Developed comprehensive development roadmap for 2025 launch, balancing immediate needs with long-term scalability.

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The Result

Positioned for Success with Reduced Risk

By combining traditional product strategy with AI-enhanced research, Allata helped the client significantly reduce the risks associated with first-time digital product launches. The validated strategy ensures a seamless user experience while addressing the financial challenges of NIL regulations.

Measurable outcomes:

Reduced risk of wasted development costs through market validation.
Engagement potential with 10% of football alumni bases (550,000+ for major programs).
Scalable architecture ready to expand to all college sports.

TEchnology